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Kathy Friend

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South Bend, IN

Indianapolis, IN

Bloomington, IN


Phone: 574.850.1906



Keaton Row:



Kathy Friend is a Stylist, Image Consultant, Writer and Speaker. She serves as the President of the Style and Image Institute where she shares her passion by training others who want tocreate a career as a Stylist and Image Consultant.


Her Personal Stylist and Image Consulting business includes men, women, kids,teenagers, corporations, universities, political campaigns and celebrities.


As a Fashion Psychologist, Kathy has a unique ability to merge one’s true personality to theirimage. Her methods come from over 15+ years of training with leaders in the image, style andfashion industry. Kathy’s career includes working on both sides of the camera and of  the runway. Her resumeincludes; design team associate for a leading American designer, sales rep for a Los Anglesbased women’s clothing brand, fashion show production, commercial styling and retail cosmetic management.


Kathy’s commercial styling experience includes projects for Redbook Magazine, Wal-Mart and Kenmore. She has styled and acted as Art Director for photo shoots for the boat, manufactured housing and recreational vehicle industry.Kathy has been a part of several ventures in Hollywood; styling looks for the red carpet, reality and talk TV show She has also trained with Shari Brandel, and is a Certified Image Consultant through her CIC program.


Kathy writes for several magazines and has appeared on radio and television shows as a fashion expert; she served as a TV news segment reporter WSBT TV, WNDU TV and FOX59, and had a regular weekly fashion segment with WFRN radio.


Since 2007, Kathy has been the Fashion Guru for Goodwill Industries of Michiana. As such, she provides "Image for Job and Interview Readiness" workshops, in-store fashion shows and event, and produces 3 large fund-raising fashion shows annually. Her partnership with Goodwill proves her belief that style does not have to be expensive.


When Kathy isn't speaking, consulting or training she is spending time with her daughter, Anya.



“Style is an expression of who you are – an extension of your personality. Projecting the best image possible makes a person a better friend, spouse, parent, employee and above all – a better leader.”



At the age when most young girls were dressing up their dolls, Kathy dressed up and styled her friends. Her childhood memories include helping her mother choose new clothes at Milady Shop in Mishawaka, IN and inviting classmates to her home to give them a "make over". In college, Kathy developed a rental system for formal-wear that allowed her sorority sisters to "check-out" dresses for various events. 


Kathy earned a BS Degree from Indiana State University and MBA Degree from Davenport University. Her professional background includes being a buyer for boutiques, designer representative, consultant and corporate executive. Her experiences incorporate a unique blend of advertising, media and fashion.


Awards, Certifications and Training

CSIC Executive and Founder

DCC Certified Color Expert

CIC Trained Image Consultant

Body Shape Type Expert

Individual Style Definition Certification

Skin and Makeup - Merle Norman Cosmetics

Clinique - training in cosmetic application and basic skin care

Arbonne International - skin health workshops

Psychology of Clothing and Business Certification / Expert

The Strength Finder - facilitator

Dove Campaign for Beauty - facilitator

SHORE Magazine - Regional Style Icon (Chicago)

AICI - recognized Image Consultant


Associations and Community Involvement

The Junior League of South Bend, IN

The Bloomington (Indiana) Chamber of Commerce

National Association of  Women Business Owners (NAWBO)

Women's Business Owners of Michiana - Board Member (2004-2009)

South Bend Center for the Homeless - Dancing With Our Stars (2011, 2014)


For nearly 30 years, Kathy has been an active member of her community; actively volunteering with St. Margaret’s House (South Bend, IN), Granger Community Church (Granger, IN), My Sister's Closet (Bloomington, IN) and Psi Iota (Bloomington, IN).  She has served on the Board of Directors for:Good Shepherd Montessori School, The March of Dimes (Michiana - South Bend, IN), Topsfield Condo minimum Association (South Bend, IN), and Women Business Owners of Michiana






Want some personalized style help but time and your budget are tight? YOU are who e-sessions were created for. Learn more HERE.


Individual Services:

Wardrobe Coaching

Color Analysis

Style Personality Assessment

Body Shape Definition

Basic Beauty (hair and makeup)

Closet Audits

Personal Shopping

Look Book

Shop Your Closet




StyleU Workshops

Kathy’s StyleU workshops have become a ‘must-attend” event in many communities. The StyleU Workshops are hosted by local libraries, boutiques, churches, clubs, organizations and in private homes with groups of girlfriends.  Private one-on-one StyleU sessions are also part of the core of Kathy’s offerings.


Women's Events

Thinking of hosting an event or adding a fashion and style workshop to your group get together? Here is what you can expect when your bring in Kathy to speak at your event:

  • Learn your Style Personality

  • Get tips on basic beauty (makeup and hair)

  • Understand what types of clothing will flatter your unique shape

  • Color Analysis for every attendee



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